:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


Nov 23, 2009

Shopping on a diet


Industrie, Bondi Junction.  A fundamental premise of retailing is the store should be welcoming, at the very least to customers in your target market.  This brand new Industrie store breaks that principle with a tiny entrance.  I am not sure whose bright idea it was - perhaps a hamhanded attempt at 'exclusivity'.  Perhaps they are targeting really thin people only ? Which seems odd when your garments are in every David Jones and Myer store.....  I give the store frontage six months max.



No comments:

Post a Comment