Paper2, Crown St, Surry Hills. This is one of my favourite shops - and I recommend you take a look. However, I was interested to see this window. The battered old suitcase looked like a refugee from the London blitz, and the whole appearance was 'shabby chic'. Then when I thought about it, that is where the market is at right now - the new age of frugality. It was shabbily comfortable, like an old pair of slippers.
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago

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