PostShop, East Gardens. I was amazed to see how poorly Australia Post was merchandising Christmas Cards - in dump bins at the front of the store. I could understand discounting them in the immediate run-up to Christmas, say a few weeks to go, but I would have thought they should be a 'hero' product right at this point. It does after all use their core product/service - ie snail mail. They should not be surprised that people are sending fewer cards if this is how they treat them - they should be special after all - or have they, too, commoditized Christmas ?
Mountain Dew: Play The Dew
-
[image:
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200]BBDO,
Guerrero have creat...
5 hours ago
No comments:
Post a Comment