Party at Dotti

Dotti, Broadway.  Party time of the year.  Although they do have a younger customer base, does this ignore their older customers ?

DIVA ACTION

Diva, Broadway. Video showing how busy the store was on a Thursday afternoon - rest of the mall was quiet by comparison.  Clearly a hit with their target market.

STA-YING THE DISTANCE

STA Travel shop, Broadway - new store format looks funky and understated. Great location for student market from nearby universities.

SMIGGLE

Smiggle, East Gardens. This shot shows the quirky, colourful product - contrast with Kikki.K.

TIDY BUT DATED

Dymocks, Broadway. This bookstore concept is looking very dated and tired now. However they deserve credit for maintaining high housekeeping standards. One wonders whether they capture their fair share of the lucrative, educated Glebe target market, given the high level of competition in the precinct. This is a market which values the eclectic over the formulaic.

FITS WITH TARGET MARKET

Esprit QVB - clearly a good match between this location and the target market. Saturday afternoon.

ONE FOR THE GUYS

Motoquip, Burwood mall.  Specialist motor accessories shop in a mall which is unusual, but with interesting product range including gifting. 

JUST OLDER ?

Just Jeans, Miranda, Friday afternoon.  Note the majority of prospective customers entering the store are 35 years+ in sharp contrast to the brand's perceived younger target market and window imagery.  It would be interesting to note whether this is reflected in their sizing, or if there are lost sales opportunities.