The SHOPPOLOGIST: Miranda

Showing posts with label Miranda. Show all posts

Dec 15, 2009

'Tis the Season for ...balls

French Connection, Chatswood Westfield.
Portmans, Miranda.

Obviously a key seasonal prop. I have to say that Portmans' merchandising seems to have come off the boil somewhat, without a clear message of what they stand for - based on this and other displays I have noticed recently.

Sep 7, 2009

Hopefully NOT Eyecatching

Sportscraft, Miranda. A display that works because it breaks the visual 'lines' in a store (interruption). Unfortunately it looks a lot like what I caught the last time I went fishing ;)

A Pleasant Assault

Lush, Miranda. A pleasant assault on the senses when you enter this store. Well known for their fragrance, I also liked this very colourful display - simple yet effective.

Sep 4, 2009

Surf's Looking Up

Rip Curl, Miranda. The expected stunning graphics from a leading surfwear retailer. As you can see, 'trawling the mall' has it's occasional benefit :) (sigh)

Aug 30, 2009

Dad's Bag

Darrell Lea, Miranda. It's Father's Day this Sunday - get your dad the bag he's always wanted :)

May 25, 2009

LEVIs CLOUDS OVER

Miranda mall, Levi's. Unsure of the logic for this cloudy window ? Winter ? It's certainly not consumer-friendly.

BANK IN THE MALL

New-look NAB banking kiosk, cum- 'mini-branch' - interesting format. Kiosk style seating, friendly. Miranda.

A RIPPER WINDOW

Rip Curl, Miranda

BETTER BETTS

New look brand identity for this footwear brand, Miranda.

SPICED UP

Attractive spice shop, Miranda.

JUST OLDER ?

Just Jeans, Miranda, Friday afternoon. Note the majority of prospective customers entering the store are 35 years+ in sharp contrast to the brand's perceived younger target market and window imagery. It would be interesting to note whether this is reflected in their sizing, or if there are lost sales opportunities.

Mar 1, 2009

SOLE-FUL CHEMIST

(forgive the double entende) Chemist, Soul Pattinson, Miranda Mall is obviously big into orthotic shoes - this window looks more like a shoe-store - perhaps forgot to sell the health benefits, but gets ticks for trying to make an unsexy category fashionable. It will be interesting to see how they go.