Not a Good Sign

Portmans, Warringah.  A stunning, impactful graphic from Portmans which is offset by the obvious neglect of their signage.  Literally and figuratively, not a good sign.

'Tis the Season for ...balls

French Connection, Chatswood Westfield.  
Portmans, Miranda.


Obviously a key seasonal prop.  I have to say that Portmans'  merchandising seems to have come off the boil somewhat, without a clear message of what they stand for - based on this and other displays I have noticed recently.

Portmans all at sea ?

Portmans, East Gardens.  Relative to other retailers, this chain seems to lack definition and impact.

Portmans Gets Laid Back

Portmans, Bondi Junction. Striking lighting with 'laid back' mannequins makes for interest. However, the windows are a challenge in the trans-seasonal period, especially when used with muted and sepia tones. Looks classy, but might lack impact.

THE LOOK

Portmans, Pitt Street, stunning graphic to cover a dead spot in the store frontage.

IMPROVED PORTMANS

Portmans, Westfield Chatswood. Shopper interview - it seems that despite the older fitout in this store, they've lifted their game in terms of quality of assortment and range. Tough to do in this market.

STYLISH SWINE

Portmans, Sydney City. A novel approach to dressing the window. Pearls before swine ? Or are they on a zebra crossing ? :)

HOT LIPS

Portmans sale, Bondi Junction.  Crisp, uncluttered message.