Dandelion Dreaming

Bed Bath 'n Table, Bondi Junction.  This surprising combination of stripes and dandelions works because of the ephemeral and soft nature of the image.  

Target's Bullseye

Great Target in-store graphics, Broadway. High impact in large busy store.

SPORTSGIRL SPEAKS OUT

Sportsgirl, Broadway. In-store signage encouraging customers to go online and Speak Out. A fresh approach compared to others in this segment. I also like the 'Route66' feel of the signage.

FITS WITH TARGET MARKET

Esprit QVB - clearly a good match between this location and the target market. Saturday afternoon.

HOT LIPS

Portmans sale, Bondi Junction.  Crisp, uncluttered message.

HOT LA SENZA SALE

La Senza, lingerie and sleepwear sale, fresh 'sale' colours, stands out.  Bondi Junction.

AUSTRALIA ON SALE

Australian Geographic store, Bondi Junction.  Innovative sale posters.

GENERAL'S GRAPHICS

Strong graphics make for a striking window. General Pants Co.  East Gardens.

NO FUN IN GAMES

EB Games, Moore Park.  Clearly experiencing pain calls for desperate measures.  The posters, while impactful, do however, obscure the rest of the store, and signal 'going out of business' to customers, who might defer large purchases (potential warranty problems) or defer purchases fullstop to wait for the expected 'closing down' sale.

NOT SO FANTASTIC

Fantastic Furniture, Moore Park.  The POS posters say the deals are 'aMAYzing' - the store looks simply tacky, and covered in wallpaper.  Even customers on a budget have taste .... even in a recession ... and most don't like being 'shouted' at either.

As an aside, the Moore Park SupaCentre seems to be in trouble - at least 4-5 vacancies, and now Dick Smith is closing it's Powerhouse store.

ENTICING DISPLAYS

Outstanding POS posters in Bed, Bath n Linen store, signalling seasonal changes in range.  You can almost taste/feel/smell the images.  Sunshine Plaza.