The Not-So Fine Print

Target, Bondi Junction.  Not a good look, running out of toner/ink - or is it a limited time only offer ? ;)

Hey Kids, get Mum to buy you this!

Target, Broadway. All the necessary cues to get the kids to get Mum and Dad to buy them stuff - the POS on the security bollards, POS promotional display in front and the product display (Disney books) on the left. Mum and Dad have no chance of surviving this unscathed :) I saw a child from every single family go over to the display in the 5 minutes or so I was observing.....

Drugs anyone ?

Amcal Pharmacy, Metropolitan centre. An example of very poor in-store POS signage. There is just way too much small-font text here, and no 'impact' image. Just way too hard for someone to read and instantly 'get it'. Probably a 'quantum' waste of money.

BOOKSTORE TAKING FLIGHT

Angus and Robertson, East Gardens. Good looking store, warm and appealing. I was especially impressed by the Lonely Planet travel promotion, how strong the offer was, and how well it was executed. A great job.

GO WILD

The Body Shop, QVB. A strong, vibrant window display. Better than some recent insipid displays from this brand.

LOYALTY EXPOSED

Angus & Robertson East Gardens good exposure for rewards program benefits.

NO FUN IN GAMES

EB Games, Moore Park.  Clearly experiencing pain calls for desperate measures.  The posters, while impactful, do however, obscure the rest of the store, and signal 'going out of business' to customers, who might defer large purchases (potential warranty problems) or defer purchases fullstop to wait for the expected 'closing down' sale.

NOT SO FANTASTIC

Fantastic Furniture, Moore Park.  The POS posters say the deals are 'aMAYzing' - the store looks simply tacky, and covered in wallpaper.  Even customers on a budget have taste .... even in a recession ... and most don't like being 'shouted' at either.

As an aside, the Moore Park SupaCentre seems to be in trouble - at least 4-5 vacancies, and now Dick Smith is closing it's Powerhouse store.

ENTICING DISPLAYS

Outstanding POS posters in Bed, Bath n Linen store, signalling seasonal changes in range.  You can almost taste/feel/smell the images.  Sunshine Plaza.

ON TARGET

Impactful in store graphic Target Bondi

EYECATCHING POS

David Jones Bondi very stylish Chanel POS image.

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RIPPER WINDOW

At Rip Curl DFO a window that sells the dream.  They set a high standard, with great graphics, even at their outlet shop.

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EYECATCHING DISPLAY

Clever display for Nokia phones with GPS capability.  Dick Smith Powerhouse, Moore Park.  Sets it apart from the crowd in this category.