LIFELESS BODY SHOP ?

Body Shop, Burwood - Saturday afternoon, very busy in the mall, but very low conversion of passing foot traffic.  The store is well located and very tidily presented.  Has the brand lost relevance in today's recessionary market ?  Certainly there is more competition for the 'conscience' dollar (eg. Oxfam).  Note the values or causes listed on the inside of the door.  The stores DOES look very corporate - perhaps too corporate for a business that is a 'challenger' brand  ?

Video: approx 2 mins long

DUSK LIGHTS UP

dusk, Burwood.  Very well presented store, but the most aggressive sale offer in the mall (?) at up to 60% off (selected items).  

OROTON HANGS LOOSE

The hanging chairs of Oroton, Burwood.  Eyecatching for a normally fairly conservative brand.

LIFE'S A BEACH

CityBeach store, Burwood.  A very slick operation that engages the senses.  Quirky merchandising. Good customer service and presentation in-store.  Some problems with items not being priced correctly - discrepancy between sticker price and POS system, was fixed quickly. Interesting to note about the only store in a large mall that was hiring (see earlier posting).

ONE FOR THE GUYS

Motoquip, Burwood mall.  Specialist motor accessories shop in a mall which is unusual, but with interesting product range including gifting. 

NEW SWEET TASTE

Darrel Lea, Burwood.  A seasonal approach to sweets and confectionery that catches the eye.

JOBS BOARD

Great to see one retail business hiring.  City Beach, Burwood.  They run a slick operation too and deserve to do well.