:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


Showing posts with label sweet. Show all posts
Showing posts with label sweet. Show all posts

Nov 27, 2009

Abundantly Guilt-ridden


Darrell Lea, Bondi Junction.  A very impressive store that is clearly in the festive 'zone'.  My only minor gripe - they only stock coconut rough as a 'winter' line :( I am not sure I understand the logic of that ?? Not that there was any shortage of other sweet stuff to buy.  Not that I should have, but I did.  Guilt reigns supreme .... so I shared my sweets and halved my guilt :)

Nov 2, 2009

Sweet Christmas


Darrell Lea, East Gardens.  An impressive display of seasonal product.  Well positioned at entrance to the store.


Oct 30, 2009

Sweet Packaging


Darrell Lea, East Gardens.  I thought this packaging was pretty good for a tricky product like liquorice.  I liked the playful colours.


Jun 30, 2009

THE ITALIAN JOB

Darrell Lea, QVB mall, Sydney. A sweet and confectionery chain. This window is outstanding for colour, vitality, interest, and (apparent) relevance. Great to see this innovation.

Jun 5, 2009

MY KINDA SALE

Darrell Lea, QVB, chocolate sale - quirky and funny.

May 31, 2009

NEW SWEET TASTE

Darrel Lea, Burwood.  A seasonal approach to sweets and confectionery that catches the eye.

Mar 9, 2009

SWEET SALE OR TOOTHACHE ?



An attractive sweet shop in Melbourne's Southgate complex - great use of colours and innovative window display use - see how they are angled, which maximises impact and space.  However, it must be a sign of retail pain when a sweet shop is 'on sale'.