:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


Jan 27, 2010

Consistency of brand and format

Tree Of Life, Hurstville. I have visited a number of their stores and am quite impressed by the level of consistency in their format and visual merchandising - it is quite tough to make 'exotic' consistent yet flexible enough for the peculiarities of each store envelope.  This store for example, does not have a front promotional table.
from Dr Stephen Saunders consumer scientist at 11:59 AM

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)