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Showing posts with label Jay Jays. Show all posts
Showing posts with label Jay Jays. Show all posts

Nov 10, 2009

The Classic Twoo-Fur


Jay Jays, East Gardens.  It's been a long time since I have seen a 'Twoo-Fur' (two for the price of one) deal executed this well.  Made my day :) But then I probably need to get out more ....



from Dr Stephen Saunders consumer scientist at 7:15 PM 0 comments
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Aug 7, 2009

CHEAP 'N CHEERFUL (REALLY!)


JayJays, Market City. I love the way their windows always reflect a warm, happy, funky attitude. Despite it being a youthful store, even I feel tempted to drop in. Now, if only they stocked my size .....


from Dr Stephen Saunders consumer scientist at 3:11 PM 0 comments
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Jun 17, 2009

FUNKY

Jay Jays Broadway.  An offer in tune with their young target market - the window treatment differentiates very clearly, and speaks to the market in their own voice.
from Dr Stephen Saunders consumer scientist at 2:41 PM 0 comments
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Apr 7, 2009

CHEAP BUT VERY CHEERFUL

window, and frontage, Jay Jays East Gardens mall.  Great warm, fun, exciting colours and representation - cheap but very cheerful - perfect for the young target market.

from Dr Stephen Saunders consumer scientist at 2:43 PM 0 comments
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Apr 1, 2009

FLOW ON EFFECT

Foot traffic flow in Melbourne Central mall, outside Jay Jays - budget, fun casual wear (unisex). Sped up 4x original duration 2 min 12 s.  Just after lunch-time peak on a Tuesday. The mall leads from a commuter station to Melbourne's main  CBD shopping strip.

from Dr Stephen Saunders consumer scientist at 8:56 PM 0 comments
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