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Showing posts with label Redbank. Show all posts
Showing posts with label Redbank. Show all posts

May 4, 2009

DIVA DOES WINDOWS

A couple of Diva stores have recently started using their windows to more aggressively position their brand.  This one, in Redbank Plaza, Qld, shows a certain attitude about Mothers' Day - a unique take that fits with the brand 'voice'.  The style of this poster does seem to be a knock-off of some work I saw at Stewart Dawson's (jeweller) in New Zealand a couple of years back. Imitation is the best form of flattery and all that.
from Dr Stephen Saunders consumer scientist at 9:29 PM 0 comments
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REFERRALS UPFRONT



















Angus & Robertson, Redbank Plaza, Qld.  Good use of the table out front with staff recommendations and referrals for Mothers' Day gifts. On-brand and timely, and a good way to chase full margin sales.



from Dr Stephen Saunders consumer scientist at 9:23 PM 0 comments
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May 2, 2009

KATIES HURTING

Redbank mall, Qld 30% off everything in store shows real pain.


from Dr Stephen Saunders consumer scientist at 9:52 PM 0 comments
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MAP OF DREAMS

Flight Centre Redbank mall, Qld

from Dr Stephen Saunders consumer scientist at 9:44 PM 0 comments
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