Small Steps for Telstra

Telstra store, World Square. This store has some potential.  I like the wide open feel, in contrast to the narrow format of many other T-stores.  The use of back-lit graphics and the dramatic lighting creates a soft, cool mood.  One of their challenges is in the use of the  corporate blue - a very difficult colour to have dominating a retail store. It absorbs light, and too much can look overly heavy and corporate. In this particular location, in a dark narrow end of the mall, it is problematic.  The grey carpet is functional, but also absorbs light - however the in floor graphic looks interesting, if a little dated in terms of retail design trends. Best practice these days is for security bollards to be 'merchandised' with display material.  Overall, though a small step forward on the somewhat sterile T-shops which have tended to  copy the Apple format.

T - for Tired

Telstra T-Shop, Broadway.  Looking very tired and corporate - retail should be fun !

TIDY TELSTRA PACKAGE

Telstra T-Shop, East Gardens.  A rather corporate, but tidy telecomms store.  This store is well-located, and seems to be generally quite busy.  It has a professional look about it, and staff are well-presented.  The dramatic lighting adds some warmth to the store.  The ceiling, while attractive, looks expensive. I would be interested to hear readers' experiences of service in these stores.

MODEL T

T-shop (Telstra), Bondi Junction. I am not a huge fan of Telstra, but this store looks good and is busy. It lacks the clutter of many of the competitor shops, but does feel a little 'corporate'.

MODEL T

Telstra T-shop - slick design, and well-patronized. East Gardens.

APPLE OF MY EYE

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New format Telstra shop in Bondi looks like an Apple knock off, only more corporate.

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