Retailing Tricks interview

Source: Smart Company

Brief extract from interview with Nina Hendy:

Make your windows talk

Bright window displays can capture attention in a busy shopping mall, but with the use of technology, you can go one step further.

Stationery retailer Smiggle has upped the ante with the use of huge plasma screens playing eye-catching images in its windows, according to retail expert Stephen Saunders of The Shoppologist. He says windows can be used to create a sense of theatre.

More detail in the complete article and comments here:

http://www.smartcompany.com.au/retail/20090908-retailing-tricks-to-get-you-noticed.html

Twitter: Psychology or Psycho-Babble?

Source: eTailToday.com.au

Extract from my article in eTailToday:

You might well ask why Twitter has taken off – after all, the 'tweets' or micro blog messages are limited to 140 characters, you can get easily get inundated by spam and get-rick-quick artists, and if not careful can waste a lot of precious time.

Some pundits think the Twitter world is inhabited by geeks with ADD. This is only partially correct. It is clear from spending a bit of quality time on Twitter that mainstream consumers are now 'signing on' in droves.

In my opinion, the reasons for Twitter's spread are rooted in fundamental psychological processes at work, and whether Twitter remains as the vehicle of choice for micro-bloggers or not, the practice of micro-blogging has become permanently established.

Marketers need to take note.

The linkfor the rest of the article:

http://www.etailtoday.com.au/Articles/tabid/54/Latest/214/Twitter-Psychology-or-Psycho-Babble-.aspx

I look forward to your comments or suggestions.