Retailing Tricks interview

Source: Smart Company

Brief extract from interview with Nina Hendy:

Make your windows talk

Bright window displays can capture attention in a busy shopping mall, but with the use of technology, you can go one step further.

Stationery retailer Smiggle has upped the ante with the use of huge plasma screens playing eye-catching images in its windows, according to retail expert Stephen Saunders of The Shoppologist. He says windows can be used to create a sense of theatre.

More detail in the complete article and comments here:

http://www.smartcompany.com.au/retail/20090908-retailing-tricks-to-get-you-noticed.html