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Sep 27, 2009

Harvey Norman demolishes ... well, something


Harvey Norman, Broadway.  Third day of the sale - they seem to be channelling the late Steve Irwin ... 'danger, danger! '  .The essential lesson here is that if you are going to have a 'sale', have a 'sale'.  If you try to be too clever, you run the risk of a miscue - and being the only one who appreciates the cleverness of your message.  The message that prices were being demolished simply wasn't strong enough.


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