Putting More than a Foot Wrong

Marco Gianni shoes, Chatswood Westfield.  Quite a few things wrong here, in my opinion.  The brand identity is confusing - 'designer' - and the front unit has a $30 price point ? Probably not best to have the brand running up the side in landscape either - does not aid recognition.  The blackboard specials in the window don't work.  The front sign on the table is tacky.  New arrivals are at the back ... the list goes on.  Too many cues that suggest they do not necessarily 'love shoes'.