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Sep 21, 2009

Coles gets re-Laid


Coles, Surry Hills.  In another sign of fresh management  having an impact at a local level, Coles Surry Hills is getting a new merchandise layout.  The main focus seems to be the important health, beauty and personal care categories.  The pic shows work in progress, which has resulted in a more easily navigable display in what is a very busy old store always tight on space. It will be interesting to see whether the high levels of lighting traditionally in this area are implemented on the new displays.  

Has anyone noticed this happening at any other Coles supermarkets ? It would be interesting to know whether this is a store- or category-specific initiative.


from Dr Stephen Saunders consumer scientist at 9:30 AM

3 comments:

  1. Stephen DownesSeptember 21, 2009 at 9:50 AM

    Personal care, health and beauty have been through two or three layout changes at my local Coles (Ivanhoe, Melb) in the last few months, in the wake of a major whole-of-store refit within the last year. The personal care category there is now spread over several shorter aisles with low-rise shelves that you can look over the top of.

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  2. BryceSeptember 21, 2009 at 4:27 PM

    In my Coles the Personal Health aisle is a little more dolled up than the rest with in-shelf lighting. In addition, our nappies are in aisle 10 and our vitamin stuff in aisle 1

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  3. Dr Stephen Saunders consumer scientistSeptember 21, 2009 at 7:36 PM

    Seems like a major category push then !

    ReplyDelete

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