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Sep 8, 2009

Sox and Toiletries Bags


Pulse Pharmacy, Warringah.  A good looking store, I quite like the choice of colours (lime and blue) for the brand identity.  However, while the store is laid out in a tidy fashion (as it needs to be in a pharmacy), this good work is potentially undone by the stands at the front, blocking the entrance to the store.  The logic escapes me - unless it is for 'impulse' - but who buys a toiletries bag or socks on impulse ?  

The fronts of stores should be welcoming. Period.



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