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Showing posts with label optical. Show all posts
Showing posts with label optical. Show all posts

Jul 5, 2009

UNFOCUSED OPTICS

1001 optics store, East Gardens. The use of yellow for sale posters looks tacky in this usually classy store.

from Dr Stephen Saunders consumer scientist at 5:12 PM 0 comments
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Jun 23, 2009

LOSING FOCUS

1001 optics, East Gardens. A beautiful store design compromised by use of poor sale signage and posters. The colour yellow is all wrong for this business.


from Dr Stephen Saunders consumer scientist at 3:32 PM 0 comments
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Jun 5, 2009

STANDOUT PRADA

Stunning window, World Square, has cut-through in a very busy environment.
from Dr Stephen Saunders consumer scientist at 3:46 PM 0 comments
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May 15, 2009

OUT OF FOCUS ?

1001 optical store, Chatswood Chase mall, part of a broader chain.  They seem to have used black as the dominant colour in their design, as opposed to their usual red.  Personally, I think it detracts from their stylish offering, and is simply too dark (even allowing for low light in the mall).
from Dr Stephen Saunders consumer scientist at 8:24 PM 0 comments
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