9. WHY WE BUY - PLEASURE #consumer

Hedonism is not very fashionable in the currently austere times. But it remains a key motivation for purchase - sometimes the act itself is what gives the pleasure, sometimes the purchase, sometimes both. Fashion purchases obviously tap into hedonism. How are you modifying the hedonic value or appeal of your product in light of the current frugality ? Is hedonism dead or just in hibernation ? Are there new expressions of this ? Does your customer look for fun and enjoyment ? It should be simple. Insight pays.