Hedonism is not very fashionable in the currently austere times. But it remains a key motivation for purchase - sometimes the act itself is what gives the pleasure, sometimes the purchase, sometimes both. Fashion purchases obviously tap into hedonism. How are you modifying the hedonic value or appeal of your product in light of the current frugality ? Is hedonism dead or just in hibernation ? Are there new expressions of this ? Does your customer look for fun and enjoyment ? It should be simple. Insight pays.
𝐁𝐈𝐆 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋, 𝐒𝐌𝐀𝐋𝐋 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋, 𝐃𝐎𝐂𝐓𝐎𝐑’𝐒
𝐏𝐑𝐀𝐂𝐓𝐈𝐂𝐄
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
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2 days ago
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Of course, I'm partularly inspired by this posting, Stephen! This is core to our strategy around furnishings for the bedroom. I may be a little nervous about the baggage behind the word "hedonism", largely because it emphasizes PLEASURE over everything else. And I know humans are more complex than that...
ReplyDeleteBut there is NOTHING wrong with the pursuit of pleasure (especially carnal). We would not be here without it!
Dave from MIUZU
Hi Dave, thanks for your comment. Yes, it is sad when specific words, such as 'hedonism' fall prey to some of the political correctness around these days. Rest assured, I mean it 'sans baggage' :) I guess 'INDULGENCE' might more accurately reflect what I mean in certain situations.Would love to hear about your business, and exchange experiences.
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