PASSION IS THE ESSENTIAL INGREDIENT

The Essential Ingredient, kitchen shop, Pacific Highway, Crows Nest, Sydney. An impressive shop when you walk in, and a destination for foodies and kitchen mavens (I'm not one :) ). Great ambience, and good organisation for the front of the store, good use of colour. They manage to avoid the clutter of a lot of kitchen shops through clever use of packaging and merchandising. However, it's almost as though they ran out of money - as the back of the shop is very basic and feels a bit neglected. Still, good product range and service with a smile made the visit worthwhile. I even bought something ;)