When Edgy Meets Obscure

(Just Jeans and General Pants, East Gardens).

Sometimes I wonder whether fashion chains (and perhaps retailers in general) suffer from a disconnect between their marketing department and their shoppers. Take a look at these windows. I believe most shoppers 'just wouldn't get it' - not that I really 'get it'. While I understand that fashion brands need to appear 'edgy' to their customers, these seem to fall into the 'seemed like a good idea at the time' basket. What WERE they thinking ?