WHAT I DO

Useful definition here on what the Consumer Psychologist does ...albeit a quite technical definition :)

http://retailindustry.about.com/od/retailjobsprofiles/p/consumerpsychol.htm

Consumer psychologists study people’s emotional, cognitive, and behavioral responses to a wide variety of stimuli including advertisements, packaging, marketing promotions, communications, products, services, and experiences. From these studies the consumer psychologist can help decision makers determine design and development changes that will produce an improved consumer response and produce an increase in sales.