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Feb 12, 2010

Mismatch ?

TGV mall.  I quite liked the innovative display unit and the drama created by the curtains, lighting and colours.  However,  I think there is a mismatch between this and what the shop assistant is wearing - denim skirt/ shorts. All elements in a retail store need to be aligned for the brand to stand out.
from Dr Stephen Saunders consumer scientist at 12:03 PM

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