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Mar 29, 2010

That Time of Year

Mmmm chocolate:) Happy Easter this weekend, happy retailing too.

A Serious Out of Stock Situation

Coles Waterloo.  Who would want to be around when the caffeine addict discovers their coffee's out of stock ? 

Mar 22, 2010

Great Shop Local Banners

Pyrmont.  Impressive design stands out on busy street.

Not to Put Too Fine a Point

Mont Blanc, Sydney Arcade, City.  (apologies for the unclear photo)  I couldn't believe a premium brand selling $700 pens couldn't take the trouble to hang it's point of sale poster straight. It's not like they are over-run with customers. Funny that.

Mar 18, 2010

Soap or chocolate ?

Lush, QVB.  Colourful, fun Easter display although I would be annoyed if I got soap instead of chocolate !

Display that Lacks Body

The Body Shop, QVB. A  lacklustre display from this usually professional retailer.  Small products need  special care in big windows.

KMart's Desperate Measures

KMart, Broadway.  Being out of stock when you are a retailer is a cardinal sin.  Even resorting to desperate measures doesn't cover it up.  Solution: put up a sign that apologizes and says when you intend to be back in stock - at least a bit more customer friendly.

Oxfam's Easter

Oxfam, Broadway.  A simple, colourful, appealing display.

One Fwat Wabbit

K-Mart, Broadway.  How long before Easter Bunny gets tapped by Weightwatchers ? 

Mar 16, 2010

Ikea takes over Paris Metro ?

Source: FastCompany I like this thinking.
Ride the Metro this week in Paris and you might get off the train to an odd sight: No, it's not the ol' dorm-room-recreated-on-the-lawn college prank, it's an ad. Ikea set up their furniture collections in a few busy stations (St. Lazare, Champs Elysées Clémenceau, Concorde, and Opéra), supplementing those rock-hard, gum-stained waiting benches with comfy and pristine (for now) Ektorp and Kalstad couches and Brasa floor lamps. Posters on the walls continue the vibe with trompe l'oeil cabinets and bookshelves. Click on link for full article, spotted by @tiphereth
Ikea

Mar 15, 2010

Lifting the Style Quotient

Wittner, Broadway.  Their new format store is a certainly an improvement on the old look.  It is very directional and stylish without looking too upmarket.  I do wonder about the practicality of a totally tiled shopfloor in a shoe shop, though.  Life could be tough for shop assistants and customers alike.

Gripping ?

Coca Cola adshel, Waterloo - impactful - it certainly grabbed my attention.

Attractive in a vacant sort of way

Birkenhead Pt Outlet Centre.  It was great to see the refurbished and extended outlet centre - unfortunately there are many empty shops - sign of the times and a glut of retail space ?  Anyone visited recently ?

Pyrmont Supports Local Artists

Union Square, Pyrmont.  A colourful start to the Pyrmont Shop Local campaign with selling local art - I especially enjoyed the standard size approach - very customer friendly.

Mar 10, 2010

Covering all bases

Priceline, World Square. Selling slimming aids on one side and Easter eggs on the other. How could they possibly lose ?

Above average sell on average merchandise

Pulp, World Square.  Sometimes no matter how well you dress it up, it still remains 'average' or mediocre merchandise.

Shit by Ikea

Source: Creativity Online  A great print ad from Ikea.

Mar 2, 2010

Baby Boomer alert

General Pant Co. East Gardens.  I am almost 100% sure they would not stock Baby Boomer sizes - but a nice thought anyway.  Cool graphic.

Time for a Change

Jeweller, East Gardens.  This unusual image (for a mid-range jeweller) caught my eye - the photo does not do it justice.  I wonder why other jewellers (and watch brands) have not used evocative imagery like this ?  Kudos to Seiko - now let's see what they follow it up with....

Sibling Rivalry ?

JayJays, East Gardens. Nice concept - Greatest Denim Fits - except it probably 'fits' in sister brand Just Jeans' territory.  JayJays is all about price/value for a younger customer.  Sibling rivalry ? Probably off-brand too.

Mar 1, 2010

The Shopping Roadblock

Target, Broadway.  Very difficult to shop under these conditions, even for blokes seeking briefs.

Not a Dog's Show ?

Cotton On Kids.  Cute graphic, but not sure of the relevance to kids merchandise.

WeetBix.Not

Coles, Waterloo.  Not good when your local supermarket is out of stock of the most popular pack size of WeetBix in an area surrounded by apartment dwellers (and who don't want the largest pack size).