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Mar 2, 2010

Sibling Rivalry ?

JayJays, East Gardens. Nice concept - Greatest Denim Fits - except it probably 'fits' in sister brand Just Jeans' territory.  JayJays is all about price/value for a younger customer.  Sibling rivalry ? Probably off-brand too.
from Dr Stephen Saunders consumer scientist at 4:33 PM

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