Ikea takes over Paris Metro ?

Source: FastCompany I like this thinking.

Ride the Metro this week in Paris and you might get off the train to an odd sight: No, it's not the ol' dorm-room-recreated-on-the-lawn college prank, it's an ad. Ikea set up their furniture collections in a few busy stations (St. Lazare, Champs Elysées Clémenceau, Concorde, and Opéra), supplementing those rock-hard, gum-stained waiting benches with comfy and pristine (for now) Ektorp and Kalstad couches and Brasa floor lamps. Posters on the walls continue the vibe with trompe l'oeil cabinets and bookshelves. Click on link for full article, spotted by @tiphereth