WHEN CONFUSION REIGNS

Surfwearshop, Darling Harbour.  The juxtaposition of 'new markdowns' with 'new arrivals' is highly confusing.  No prizes for guessing which one customers will look at first !  'New' should be just that - 'new' - as in new arrivals. Cues like this are important for shoppers, especially at the front of the shop.   I guess, soon the 'new arrivals' will become 'new markdowns' :)

IKEA FINALLY SNAPS

Ikea pop-up store at Darling Harbour. What a great idea ! After the initial publicity, shoppers queuing up to have their photos taken to receive their own customised Ikea catalogue - creates enduring engagement, and creates brand exposure far away from the nearest Ikea store. (Despite appearances in these shots, there was a steady stream of shoppers and families).

POSITIVELY DIVA

Diva, Darling Harbour.  Very positive message :)