Ikea pop-up store at Darling Harbour. What a great idea ! After the initial publicity, shoppers queuing up to have their photos taken to receive their own customised Ikea catalogue - creates enduring engagement, and creates brand exposure far away from the nearest Ikea store. (Despite appearances in these shots, there was a steady stream of shoppers and families).
Mountain Dew: Play The Dew
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Guerrero have creat...
7 hours ago
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