Chatswood, yesterday - this Apple store, relatively newly opened, was busy yesterday - as it has been every time I have walked past it. Big difference yesterday was the high proportion of female customers - which has to be good for the brand.
𝐁𝐈𝐆 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋, 𝐒𝐌𝐀𝐋𝐋 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋, 𝐃𝐎𝐂𝐓𝐎𝐑’𝐒
𝐏𝐑𝐀𝐂𝐓𝐈𝐂𝐄
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In B2B, companies do not buy. People do. How do you segment your customers?
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