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Aug 7, 2009

REBEL LOSES INTEREST ?


Rebel Sport, World Square. The sports retailer has obviously decided to launch a major new initiative- interest free credit on any transaction $300 or over. It will be interesting to see how they go - while loudly 'postered' in store - staff members were unwaware of the details and details were hard to come by - not a good look, customers quickly lost interest. Having said that, I found myself thinking, "how could they afford to do that with their margins ?" A potentially game-breaking move - worth watching this space.

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