Target, Broadway. I was impressed by this Target campaign - 'every colour you can dream of '. It is a great antidote to all the dull trans-seasonal colours out there (blacks, greys and browns). Also, it has been executed well throughout the store, changing the whole feel of the store. I think Target are exceptional at using graphics and colours to change the look and feel of their stores in a low-cost (not capex-intensive) manner. Something other retailers can learn from.
𝐁𝐈𝐆 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋, 𝐒𝐌𝐀𝐋𝐋 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋, 𝐃𝐎𝐂𝐓𝐎𝐑’𝐒
𝐏𝐑𝐀𝐂𝐓𝐈𝐂𝐄
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In B2B, companies do not buy. People do. How do you segment your customers?
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