Sydney city - look at how many vendors' fridges are outside this city centre 'corner store'. Obviously an important source of funding for small corner stores (or convenience stores) - and an important channel for large companies - but doesn't leave much room for the local operator to develop their own 'brand'. I can remember as a child how we referred to our corner store by the owner's name - 'Kings' or something similar.
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago
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