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Aug 31, 2009

Aggressive JB Hi Fi


JB Hi Fi, Chatswood, pumping along - of note is how they aggressively promote their catalogue - can't remember when I last received one anywhere, and their online presence is average.  Clearly, though, the results speak for themselves at the moment.

 
from Dr Stephen Saunders consumer scientist at 10:52 AM

2 comments:

  1. Nathan SmithAugust 31, 2009 at 7:42 PM

    That's weird. We get JB catalogs ALL THE TIME! I'm talking like at least weekly. Maybe a geographical thing - we are in the Western suburbs in a reasonably high density area with a demographic heavy on young couples. I am guessing they get more bang for their buck in areas like this.

    I actually quite like their catalogs - always a good read.

    ReplyDelete
  2. Dr Stephen Saunders consumer scientistSeptember 1, 2009 at 10:50 AM

    Yep - I am inner city apartment - always tough with post - I find their catalogs a bit of a tough read compared to others. I love their product range - would prefer an easier online experience.

    Thx for your comment,
    Stephen

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