Not Child's Play

Adairs, Broadway. A tidy shop, as always, albeit one of their smaller units. Interesting how the eye is drawn by colour and lighting to the back wall hotspot - prime retail selling space. I like the way they have some colour on the front table.

My main reservation is that 'Adairs Kids' is not their mainstream business, and this important space should be allocated to 'core' business. This runs the risk of sending signals that it is a kids linen store, which is only a small proportion of their business.