The SHOPPOLOGIST

I am not a huge believer in Feng Shui – but yet there is a retail equivalent of this concept. How many times have you walked into a store and found that something is 'not quite right' and yet you cannot put your finger on what is making you feel uncomfortable? You turn, and walk out.

Chances are it's the layout. It might be a table that is blocking the flow through to the back of the store. It might be the angle that floor fixtures are placed at. It might be where the service counter is. It could be the product adjacencies. Basic stuff.

Internet retailers know that this applies equally to e-commerce (indeed all) sites. Have you found out what facilitates a transaction in your store ? Do you know what hinders it ? Look at your store through the shopper's eyes. It should be simple. Insight pays.