I quite like this (adshel) campaign for Coopers Ale. Says something about the times we live in. Personally I would prefer my beer (and other things) brewed by someone with a bit of grey :)
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago
Yes very true! Great find there Stephen! Lane.
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