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Aug 7, 2009

OFF-COLOUR HEALTH STORE


Health Zone, World Square. There is something inherently dissonant about a health food store having a cash giveaway competition. It seems to reinforce the stereotype of 'dodgy' health supplements. Disappointing then to see this normally well-run chain of health stores 'blighting the retail landscape' with this type of promotion. Have a look - I think it really detracts from their brand, and their offer.
from Dr Stephen Saunders consumer scientist at 2:31 PM
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