A Thing of Beauty

Clinique mall kiosk, Chatswood.  I liked this Clinique mall kiosk which does a great job of representing the brand.  The subtle cues, like the consultants' white coats which signal professionalism, as do the white chairs which signal style, lend to the overall positive impact.

 

A relatively minor criticism - the kiosk is more of a counter in places - it doesn't have enough access from the walkway, which means it is not quite as welcoming as it could be.  I did also wonder about the privacy aspect - but then many women are used to having their treatments in the open in the department stores.  

Obviously a serious amount of investment went into this, as one would expect from such a significant brand. This shows in, amongst other things, the differential and 'hot spot' lighting which one doesn't always see in a kiosk model.  An impressive effort.