Why We Buy - Novelty

We all love new things. Call it an obsession with 'fresh', but there is something in our make-up which starts the pulse racing when we seem something new and that interests us.

The definition of 'new' obviously differs from category to category, but shoppers expect retailers to ring in the changes, although not in a frivolous way in the climate of the 'new frugality' (potential oxymoron :) ) .

Savvy retailers show shoppers when something has changed. What do you do to signal novelty to your shoppers ? When did you last 'freshen up' ? Do you have a system in place to ensure 'new' is always front and centre ? If you don't you are probably leaving money on the table.

Freshness sells. It should be simple. Insight sells too. Imagine what fresh insights would do :)