:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

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Aug 11, 2009

DRIVING CUSTOMERS ONLINE


Sportsgirl, East Gardens.  Another example of this brand's strategy to drive customers online, to facilitate communication, and presumably reduce marketing costs over time.  A key part of the strategy is to increase shopper engagement with the brand through participation in voting and social media initiatives.
from Dr Stephen Saunders consumer scientist at 8:04 AM
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