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Dec 23, 2009

The Christmas Chocolate Merchandising war


Woolworths, Burwood.  Is it just me but has Ferrero Rocher beaten Lindt at the chocolate merchandising game this Christmas ?  Lindt had previously dramatically upped the stakes in seasonal merchandising, but this FR tree icon (and associated displays) has appeared in all sorts of places.  Well done to them - would have cost a few dollars though.
from Dr Stephen Saunders consumer scientist at 3:28 PM

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