Howard's Storage World, Miranda. Just because a store is neatly arranged, as you would expect from a storage store, doesn't mean that it makes sense from a shopper's perceptual perspective. I find this store difficult to navigate, and suspect some of the problem lies with a lack of definition (including backing) between departments, and average wayfinding signage. When a retailer has many products to sell there is a natural clutter which needs to be managed from a perceptual point of view. Book stores suffer a similar challenge. Lots of lines, lots of colour and shapes require some defining elements. What do YOU think ?
DEATH BY POWERPOINT (A F*-UP STORY)
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#NoBullshitCX #20yearsFuturelab “Take. Small. Steps.” I have promised to
share some worst practice stories here as well. Here you go: a “Death by
PowerPoin...
17 hours ago
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