Dick Smith, Broadway. Well executed sale campaign on TV, and in-store with clever use of the new brand identity device (stylised 'd'). However, I am not sure their offers were strong enough. (which is perhaps true of their competitors as well).
DEATH BY POWERPOINT (A F*-UP STORY)
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#NoBullshitCX #20yearsFuturelab “Take. Small. Steps.” I have promised to
share some worst practice stories here as well. Here you go: a “Death by
PowerPoin...
16 hours ago
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