rich relevance lifts online sales

Interesting article from Ogilvy blog:

http://cats.blogilvy.be/index.asp?news_id=7508

A PIECE of PROVENCE

In Bondi Junction. L'Occitaine has great consistency in execution, to a high standard, across most locations.

QUIKSILVER

Eye catching window in Bondi

Sent via BlackBerry® from Vodafone

SURF'S UP IN BONDI

Oakley window sells the dream in bondi junction mall

Sent via BlackBerry® from Vodafone

CHIC AND CHEAP

Affordable design for the masses at Target Bondi.

Sent via BlackBerry® from Vodafone

HOT TO TROT

Heatwave causes rush on fans to beat recession at Harvey Norman. But customer service levels poor as shopper numbers took them by surprise. However, given they were advertising the Aussie sale (Australia Day), this shouldn't have been the case. Bondi Junction.

CHILLING

The mall is the coolest place when outside temp is 35 C. Crowds at Bondi junction

Sent via BlackBerry® from Vodafone

SCENES FROM A MALL

Bondi junction

FRESH LOGO

Much discussed new Woolworths brand identity launched in recession. Bondi
Sent via BlackBerry® from Vodafone

ENGAGE THE SENSES

Fleischengeist sells liquers and oils by the bottle. Bondi Junction
Sent via BlackBerry® from Vodafone

DREAM SHOP

Peter Alexander sleepwear Bondi Junction
Sent via BlackBerry® from Vodafone

CHANEL IS COLOUR

Eyecatching window in Bondi Junction
Sent via BlackBerry® from Vodafone

INDULGENCE BEATS RECESSION

A full shop in Bondi Junction. Young segment without credit hassles and major commitments spends on itself.  

Sent via BlackBerry® from Vodafone

SHOPPING MALL IS THE MEDIUM

How Mall foot traffic is now valued by the mainstream advertising media .  Bondi Junction used to promote TV shows. 

THE SOCIAL CHUNGA

Interesting story (Source: The Australian).  

A QUIRKY internet advertising campaign featuring the character Hans Fagerlund -- the headband-wearing front man for Kit Kat Chunky chocolate -- has had remarkable success for snack company Nestle.

The $1 million campaign -- which invited young men to go online to play Chunga, the virtual game at which Fagerlund was a former champion -- achieved results Nestle would normally have expected from a television campaign, but at a quarter of the cost.

People ate 63 per cent more Kit Kat Chunky bars and brand awareness jumped 8 percentage points in research tracking the effect of the Kit Kat Chunga Championship campaign.

The campaign -- most of which ran on social networking sites such as MySpace, Facebook and YouTube -- was the most comprehensive of its type in Australia.

http://www.theaustralian.news.com.au/business/story/0,28124,24922283-7582,00.html

EXPERIENTIAL ADVERTISING IN-STEP WITH COMMUTERS

(Source: Ogilvy Blog)

350 dancers surprised commuters at London's Liverpool Street station, promoting T-Mobile.

http://www.blogilvy.nl/motion/dance/

RIPPER WINDOW

At Rip Curl DFO a window that sells the dream.  They set a high standard, with great graphics, even at their outlet shop.

Sent via BlackBerry® from Vodafone

EYECATCHING DISPLAY

Clever display for Nokia phones with GPS capability.  Dick Smith Powerhouse, Moore Park.  Sets it apart from the crowd in this category.

BUZZING

Today at DFO outlet centre a 'Cue t' sign.  The centre, near Homebush, was pretty busy, as people snapped up bargains.

Sent via BlackBerry® from Vodafone

THE ENDLESS SALE

Great window which will help extend the sale's freshness. Chapel St Melbourne.

No virus found in this outgoing message.
Checked by AVG.
Version: 7.5.552 / Virus Database: 270.10.6/1891 - Release Date: 13/01/2009 8:17 AM

A GREAT STORE

L'occitaine store Chapel st Melbourne very focused concept well executed. They deserve to do well.

Sent via BlackBerry® from Vodafone

SALE DRESSED UP

Cool sale window. Jigsaw Toorak rd Melbourne.

Sent via BlackBerry® from Vodafone

DESPERATE SALE

A sign of retailer pain to come. Home fabrics shop Moore Park Supa Centa.

Sent via BlackBerry® from Vodafone

RUDD'S CASH BONUS PROMPTS RETAIL BOOM

Dear Shoppologist readers,

You have been sent this article link by The Shoppologist courtesy of smh.com.au

Personal Message:

The fiscal stimulus has made a difference, but 2% retail growth hardly constitutes a boom !

Rudd's cash bonus prompts retail boom

January 13, 2009 - 7:38PM
To view the entire article, click on: http://news.smh.com.au/business/rudds-cash-bonus-prompts-retail-boom-20090113-7g2a.html

Sign up for news updates from The Sydney Morning Herald newsroom emailed each morning and afternoon: http://www.smh.com.au/newsletters/subscription.html

Visit http://www.smh.com.au/ for updated local and world news, sports results, entertainment news and reviews and the latest technology information.

COMING SOON: FORTHCOMING ATTRACTIONS

These articles coming soon to this blog:

• The futures of Australasian retailing
• Sticky customers
• The High Street: niche or nothing
• SHOPPOLOGY LANDSCAPE - the consumer in habitat
• Needs, wants, must

Watch this space - let me know what else you want to read 

SALES GO NAKED

Queenspark East Gardens - certainly attention-getting, quite innovative.

Sent via BlackBerry® from Vodafone

NEW BANK CONCEPT

East Gardens Bankwest very consumer friendly - great use of colour, open frontage, soft warm lighting, open areas, very funky - worth a look.

Sent via BlackBerry® from Vodafone

INVITING STORE

East Gardens pharmacy. Consumer friendly inviting frontage.

Sent via BlackBerry® from Vodafone

POWER SALE GONE FLAT ?

Dick Smith Powerhouse Moore Park Supa centre. Same sale POS material for last 3 weeks begs question of how to keep 'sale' fresh for customers ? POS signage is strong, attention getting, despite a weak location (upper floor, end of mall).

Sent via BlackBerry® from Vodafone

GREAT SALE SIGN

A differentiated sale sign that stands out in a sea of sameness. Broadway mall.

Sent via BlackBerry® from Vodafone

YET ANOTHER RETAIL BLOG ?

A FAIR QUESTION, given the plethora of information and opinions available on the Net.

NOW MORE than ever, retailers and advertisers should tune into what consumers are saying, thinking, and how they are behaving. Most retail commentators focus on the state of the retail industry - which is valid, but ultimately limiting - this blog aims to contribute by focusing squarely on the consumer, as all revenue projections are affected by what she or he is thinking and doing. The core idea is: consumer insights can make a difference, they can be turned into actionable concepts and incremental EBITDA. I hope thinking retailers and advertisers alike enjoy the content and find something useful here. I will be looking at the retail experience and advertising, and the touchpoints that make a difference to consumers' lives.

PLEASE DROP me a line if you have any comments or observations.

Cheers.

THE COLONIAL SPRUIKER

The Colonial spruiker seems a bit wasted on the $2 shop, but at least he stood out - with a 'posh' accent and eccentric outfit, fitting in perfectly into the eclectic suburb.