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May 7, 2009

POOR LIGHTING KILLS INTEREST
















Have a look at this Games Workshop store, Chermside mall, Brisbane. The product is quite interesting, but the lighting levels are so consistently poor (less than 400 lux ?) that the store looks dowdy and shabby. Customers need to be really committed to stick it out in this environment.  Not to mention the high cost of occupancy in one of Australia's busiest malls. Admittedly the customer profile is predominantly male, but even blokes like to see what they are buying.....

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