MUM'S THE WORD

These retailers seem to have forgotten what Mother's day (this Sunday in Australia) is all about - or perhaps they know something about their target market that we don't.  The City Beach chain (top pic) sells surf and skatewear - and has a very young and mostly male profile.  The second  retailer, Fellas, sells mainly to Fellas and has very little merchandise that would appeal to Mums.  A waste of marketing spend ? or an opportunity to take a  different twist on it like Diva below. (See: http://shoppologist.blogspot.com/2009/05/diva-does-windows.html)Chermside, Brisbane.